Fortune Animals / WWF

Fortune Animals is an online community that replaces 50 lottery numbers with 50 of the most endangered animals. People can enter the lottery, and instead of picking numbers, they select 5 animals from a list of 50 endangered species. This makes people start to have a relationship with the endangered animals.

Role : Lead Creative, Art Direction, Motion Graphic, Graphic design.
Awards : Young Guns Awards 2015 / Bronze

Case Study : You can gauge my motion graphic and design skills, idea is a free gift.

Idea Board: