Brief : BMW Connected is a navigational app that controls your car from your phone. So, we're asked to create something cool to increase awareness.
The Leading Bird
Powered by BMW Connected app, we created the first robotic bird leading a flock of birds to guide them to the fastest/safest route during the migration.
Roles : Concept, Art Direction, Design.
305 mi² of Connectivity
BMW Connected app gives you a seamless experience between you and car. So, we turned our built-in Wi-Fi into public hotspots by parking hundreds of BMW cars across NYC.
Roles : Concept, Art Direction, Photography, Design.