Brief : BMW Connected is a navigational app that controls your car from your phone. So, we're asked to create something cool to increase awareness.

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The Leading Bird

Powered by BMW Connected app, we created the first robotic bird leading a flock of birds to guide them to the fastest/safest route during the migration. 

Roles : Concept, Art Direction, Design.


305 mi² of Connectivity

BMW Connected app gives you a seamless experience between you and car. So, we turned our built-in Wi-Fi into public hotspots by parking hundreds of BMW cars across NYC. 

Roles : Concept, Art Direction, Photography, Design.