Nerd Hitting On Girls / Ray-Ban

This is a promotional book for Rayban with the message "Sunglasses make the man. Wear them, That's it." This is aimed at young targets who are interested in love, but struggle against adversity, especially in love. But now, the tables are turned when you put on a pair of sunglasses. Why? Because sunglasses really hide your disadvantages and make you instantly look more attractive. Do you want love? Wear Them. That's it. It doesn't matter if you're a nerd. 

Roles : Concept, Art Direction, Design, Copywriting.

2016 Graphis New Talent - Merit Award
2015 Miami Ad School - Golden Paw Award