Netflix in the Air

Netflix was looking for a way to provide consumers with memorable movie-watching experience based on their shows. So, I created the first tool that enables you to pair your favorite show with a distinct scent. It's the next level of TV streaming, a where all senses are engaged.

Roles : Concept, Writing, Creative Direction, Art Direction.
Awards : Clio Awards Key Art / Gold

Case Study
1 minute video helping you understand whole story.

This is the first tool that enables you to pair the perfect scent and Netflix show with whatever mood you want to be in.

Magazine & Outdoor
Based on the function of air sprays, people can directly have an experience of Netflix in the Air features.

Netflix Promotion
Netflix starts promoting each show to announce that Netflix in the Air is first new product to arrive.

About 9 months later, Netflix brought a similar idea to life.