The Paper Record

Arjowiggins is a leading producer of paper products. They wanted to put Arjowiggins Creative Paper at the heart of an idea for Sony Music to remind digital customers of the power of paper. So, with Sony Music, we created the paper record, a record made out of paper that actually plays tunes when you put it on a turntable. This reminds users that every song ever created started on paper. 

Roles : Art Direction, Concept, Photography, Design.

Case Study