The Greatest Recruit (Produced Work)

This is a personal project produced by our small Korean creative team for Liberty in North Korea. We pitched the idea by meeing the CEO of LiNK and decided to make a campaign for North Korean refugees. So, we launched a recruitment campaign for the glorious leader – a way to fill the thousands of vacancies left behind by the defectors.

Roles : Concept, Art Direction.

Awards:
Cannes Lions 2017 - Shortlist (PR)
One Show 2017 - Shortlist (Cross Platform)
The Golden Awards of Montreux - Gold (Use of Media)
Creativity Awards - Platinum (Social Media)

Press:
BBC : North Korea is hiring on LinkedIn - in a spoof charity campaign
GIZMODO : Do You Want to Go and Work in North Korea?
Agency Spy : ‘Most Glorious Man on Earth’ Kim Jong Un Now Hiring Slave Labor in Spoof Campaign
The DRUM : Creatives call out Kim Jong Un with parody LinkedIn profile recruiting labour camp workers
DIGIDAY : ‘An upbeat dictator’: Why a Kim Jong Un parody account is doling out jobs in North Korea

Case Study

Film

Board