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Allstate Motorcycle (2017)

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Allstate Moto TV :30, :15

In the summer of 2017, Leo Burnett Chicago hired me to work for Allstate. It was my first gig in the industry, and I was thrilled to be working with the brand and creative director for the first time. After a year, I switched to working on Wingstop and Firestone. Up until then, I had focused on the Allstate Motorcycle business, handling everything from TV to OOH to digital campaigns.

 

Social

 

Solely used stock videos to inspire riders “Ride On.”

 
 
 

experiential

It was a pain in the ass. I photoshopped every part of the experiential site.
Learned a lot about how the event/activation works with third-party partners.

 

 
 
 
 

OOH

I couldn’t take a real picture of the OOH but it was my first billboard produced for a brand.
It’s to promote Bike Week 2018 to motorcycle riders.

 
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Truly amazing people at Leo Burnett, Chicago on Sheldon’s birthday in 2018. Miss the beauty of human beings.

 
 

Agency: Leo Burnett, Chicago
Client: Allstate
CD: John Kistner, Scott Smith
AD: Sheldon Cheon
CW: Juliette Fennell