firestone :30
Let's be honest - Firestone is a pretty average brand that doesn't take many risks. But working with the creative director, Rob McDowell, was a whole different story. Together, we created a ton of ads from TV to in-store, to sizzle videos. Our collaboration was something special, our final piece from Leo Burnett in 2021 left a lasting impression that will stay with me forever.
COVID-19 Act
Right after pandemic hit, we started hustling so we proposed the idea but it didn’t go anywhere. lol.
Tire Mentality
With the huge tire guys, we still believe tire ads can be (really) great.
Otherwise, we refuse to make them. Right? Rob?
Agency: Leo Burnett, Chicago
Client: Firestone Complete Auto Care
ECD: Mikal Pittman (Very huge tire guy - He drives Firestone wherever he drives)
CD: Rob Mcdowell (Huge tire guy - He’ll text you to ride Firestone when the road is wet or dry)
AD: Sheldon Cheon (Probably tire guy - He gets texts from the huge tire guy to ride Firestone)
CW: Steve Ashford (Novice tire guy may or may not want to ride Firestone)