The Greatest Recruit
In Winter 2017, I needed Cannes Lions to get my U.S. O-1 visa. So, I teamed up with creative director Lee Tomic and pitched a recruitment campaign to the CEO of Liberty in North Korea.
Our idea aimed to fill the vacancies left behind by defectors - a recruitment campaign for Kim Jong Un. And guess what? We won the Cannes Lions shortlist and I got my O-1 visa. Ha-ha!"
BBC "North Korea is hiring on LinkedIn - in a spoof charity campaign."
GIZMODO "Do You Want to Go and Work in North Korea?"
Agency Spy "Most Glorious Man on Earth’ Kim Jong Un Now Hiring."
The DRUM "Creatives call out Kim Jong Un with parody LinkedIn profile."
DIGIDAY "Why a Kim Jong Un parody account is doling out jobs in North Korea."
Case Study
I don’t like watching case study but when I do, I do watch “The Greatest Recruit”
STAY WATCHING, MY FRIENDS.
how kim jong un
took over linkedin
Step 1
Kim Jong Un took to major job search sites to announce unlimited job openings in North Korea.
The jobs were posted by glorious leader himself.
Step 2
Nearly in 5 days, LinkedIn shut us down. So, we took to Twitter.
Step 3
Every application redirected to a landing page for Liberty in North Korea (LiNK), a non-profit aimed to helping North Koreans refugees. They got some donation, and we spent $215 including taxes for the job openings. It was a good time for everyone.
Step 4
Watch the short film. It’s pretty modern. You’ll like it.
Agency: Part Time Lab (yeah, real fake agency!)
Client: LiNK (Liberty in North Korea)
CD: Tomic Lee
AD: Sheldon Cheon, Junggle Kim
CW: James Breakwell, Andrew Kim, Jared Powell